Resources
Entity-based SEO, explained
Guides on entity research, topical authority, and turning a mind map into content search engines and AI models actually reward. No fluff.
Articles
Everything we've published on entity-based SEO, newest first.
| Article | Published | Updated | Author | Description |
|---|---|---|---|---|
| How to Crown Yourself King of SEO: An Entity SEO Checklist | Aug 21, 2026 | Aug 21, 2026 | Andrew Scherer | A no-fluff checklist for turning your brand into an entity Google and AI are confident about: Entity Home, structured data, corroboration, topical authority, and the Knowledge Panel. |
| Entity-Based SEO: A Practical Guide Pillar | Aug 18, 2026 | Aug 21, 2026 | Andrew Scherer | What entities are, where they come from, why search engines think in entities instead of keywords, and how to use entity research to plan content that ranks and gets cited by AI. |
Publishing next: How to do entity research · Topic clusters & content hubs · Entities vs keywords for AI search